The 2027 O’Reilly
71ST ANNUAL
PORTLAND ROADSTER SHOW
The ARP West Coast Challenge — celebrating more than 70 years of automotive excellence, together with the ARP West Coast Challenge. The largest all-volunteer indoor show on the West Coast.
MARCH 19–21, 2027 · PORTLAND EXPO CENTER · TICKETS AND ENTRY THROUGH HALL E
Show Dates
MARCH 19–21, 2027
Portland Expo Center · Hall E
Registration
OPENS SEPTEMBER 1, 2026
Vendors · Exhibitors · Advertising
Show Hours
Friday 12 PM – 9 PM
Saturday 10 AM – 8 PM
Sunday 10 AM – 5 PM
Since 1956
THE TRADITION CONTINUES!
For more than 70 years the “all volunteer” Portland Roadster Show has presented the vision and passion of the automobile and is the largest all volunteer indoor show on the West Coast. The Multnomah Hot Rod Council, formed in 1954 by Dee Wescott, community members and elected officials, is the exclusive producer of the Portland Roadster Show. MHRC is comprised of car clubs throughout northwest Oregon and southwest Washington and is a 501(c)(3) tax exempt non-profit.
The artistic efforts of skilled craftsmen and hobbyists will be featured through the spectacular cars, trucks and motorcycles on display. Each is painstakingly selected from hundreds of applications from around the Pacific Northwest. You’ll also see the talent and vision of the future with our “High School Challenge” and the “automotive art” from world class professional builders.
We invite you to join “The Tradition!”
PRIZE MONEY
Grand Sweepstakes Rose Cup — $5,000.00
World Cup of Hot Rodding — $2,500.00
1948 and earlier
Muscle Car of the Year — $1,500.00
Sponsored by Campbell Auto Appraisal · 1941 to 1972
Import Car of the Year — $1,500.00
Sponsored by Fast Specialties
West Coast Kustoms — $1,500.00
King of Customs — $1,000.00
1941 to 1972
Bill Peterson Award — $500.00
Best “All Steel” 1932 Ford
Builder of the Year
Prize money as published for the 2026 show. 2027 awards will be confirmed by the Multnomah Hot Rod Council.
What’s Inside
MORE TO SEE AROUND THE SHOW
Plan Your Visit
TICKETS
General Admission $22.00
At the event, Hall E · $20 admission + $2 Expo fee
Kids 12 & Under FREE
Always free with a paid adult
O'Reilly Discount Tickets IN STORE
Adult and Junior (13–17) over the counter at participating O’Reilly Auto Parts stores in February. Part numbers PortlandRSAD26 and PortlandRSJR26.
Expo Parking $15.00
Per space, per entry
From The Show Floor
THE CARS CHANGE.
THE PASSION DOESN’T.
